Adwork’s AI can optimally embed virtual products into any video or film footage. Our SaaS and app provides Semantic Description & Object Recognition to automate virtual product placement at any stage in the production cycle. Each time a video is broadcasted or streamed, it can dynamically incorporate new product placements or products of the same client as a part of a broader marketing campaign. The approach of delivering premium marketing content to relevant viewers with a fresh, harmonically integrated, and engaging way increases brand awareness and loyalty.
Adwork’s solution offers a more efficient way to Content Creators, Movie Producers, Media and Advertising Companies to generate income from either “pre- production slots” or “post-production” thus accessing new opportunities and drastically increase asset monetization. Additionally, ad work can assist the re-use of ad clips by replacing products with newer assets without having to reproduce the whole advertisement.
Postproduction product placement means that time and money are not wasted on filming and editing for objects that are chosen at the last minute. Products can easily be changed based upon a campaign’s requirements like different media, seasonality, or demographic markets for instance.